Saad Hussain.Creative strategist for tech brands

Spec work / Hatch

Sleep tech

Hatch

65 parents say it helps their toddler stay in bed.

I read 2,637 Hatch customer reviews and looked at their 150 longest-running ads.

Three reasons to buy came up again and again: toddlers who finally stay in bed, waking up on dark winter mornings, and customer service that replaces a broken device fast. So I made six ads, two for each reason.

Spec work. Not affiliated with Hatch.

  • 2,637reviews read
  • 150live ads checked
  • 3reasons to buy found
  • 6ads made

3 reasons customers keep giving

Reason to buyReviews that mention it
Toddlers staying in bed until the light changes65 (about 1 in 25)
Waking up on dark winter mornings23 (about 1 in 70)
Customer service replacing a broken device285 (about 1 in 6)

Counted in the 1,606 reviews that are 4 or 5 stars and long enough to read.

Winter is a timing play. US clocks go back on November 1, so the two winter ads belong in October to February.

In their own words

“When he sees the blue light at 5:30am he knows it is not yet time to get up and has to wait until the green light at 6:00am. The Hatch system has given us back the ability to sleep in worry free.”

Hatch customer review

“When the nights get longer in the winter and waking up in the dark is so hard to do, Hatch literally was a game changer.”

Hatch customer review

“Customer support is AMAZING! If you have a problem with your clock, don’t return it before reaching out to them.”

Hatch customer review

“They sent me a new power cord to try and eventually a new sound machine all with no hassle!”

Hatch customer review

The six ads

Two for each reason. Click any ad to see it bigger.

Spec ad for Hatch styled as a parent’s story. A toddler hugging a stuffed bunny sits on her bed watching a Hatch Baby glow green, with the caption: 6:00am. she waited for the green light.
Spec ad. Click to enlarge.
Ad 1 of 6

She waited for the green light

Reason to buy
Toddlers staying in bed until the light changes
Format
Native (looks like a parent’s own post)
Who it’s for
Parents of toddlers who get up at 5am.
Awareness
Problem aware
Why it should work
65 reviews talk about toddlers staying in bed until the light changes. One parent wrote that it “has given us back the ability to sleep in”. The candid photo style comes from an ad live for 542 days.

Ad copy

Toddler up at 5am again? Hatch Baby’s Time-to-Rise cue shows them when it’s OK to get out of bed.

Set a “stay in bed” light and a “good morning” light. One parent wrote that it “has given us back the ability to sleep in.”

HeadlineSleep In Again

Spec ad for Hatch with three panels: a red light at 5:30am means stay in bed, a green light at 6:00am means good morning, and at 6:01am everyone got to sleep in.
Spec ad. Click to enlarge.
Ad 2 of 6

The light tells them when

Reason to buy
Toddlers staying in bed until the light changes
Format
Educational (a three-step timeline)
Who it’s for
Parents shopping for a toddler clock.
Awareness
Solution aware
Why it should work
Shows how the Time-to-Rise cue works at a glance. The three-panel timeline layout has run for 724 days.

Ad copy

Colors are easier than clocks when you’re three.

With Hatch Baby’s Time-to-Rise cue, a “stay in bed” light changes to a “good morning” light at the time you choose.

HeadlineStay in Bed Until Green

Spec ad for Hatch on a warm yellow background asking: Waking up before the sun this winter? Below it, a Restore 3 glows like a sunrise on a nightstand in a dark bedroom.
Spec ad. Click to enlarge.
Ad 3 of 6

Waking up before the sun this winter?

Reason to buy
Waking up on dark winter mornings
Format
Native question (advertorial style)
Who it’s for
People who wake up in the dark from November to March.
Awareness
Problem aware
Why it should work
23 reviews say the sunrise alarm is what gets them through dark winter mornings. The plain question layout has run for 1,140 days.

Ad copy

The clocks go back on November 1, and after that most alarms go off in the dark.

Hatch Restore 3 fills your room with a slow sunrise before the alarm sounds, so waking up feels a lot less like an ambush.

HeadlineWake Up to a Sunrise

Spec ad for Hatch. A woman stretches awake in a dark winter bedroom as a Restore 3 glows beside her, under the headline: Your sunrise, even in December.
Spec ad. Click to enlarge.
Ad 4 of 6

Your sunrise, even in December

Reason to buy
Waking up on dark winter mornings
Format
Product in use with benefit labels
Who it’s for
Shoppers comparing sunrise alarm clocks.
Awareness
Product aware
Why it should work
The same winter reason, sold through the product. The photo with labels layout has run for 1,431 days, and the three labels are features from Hatch’s product page.

Ad copy

Start dark mornings with a slow sunrise instead of a blaring phone.

Restore 3 brightens like a sunrise, wakes you with a gentle sound, and helps you wind down at night without scrolling.

HeadlineA Sunrise Alarm for Winter

Spec ad for Hatch. A Restore 3 on a bedside table above five gold stars and the review: Customer support is AMAZING!
Spec ad. Click to enlarge.
Ad 5 of 6

Customer support is AMAZING

Reason to buy
Customer service replacing a broken device
Format
Social proof (review card)
Who it’s for
Shoppers nervous about spending on a sleep gadget.
Awareness
Solution aware
Why it should work
285 reviews praise Hatch’s customer service, more than any other theme. Many come from people whose device failed and who got a replacement fast, which answers the biggest worry before anyone asks it. The review card layout has run for 832 days.

Ad copy

“Customer support is AMAZING! If you have a problem with your clock, don’t return it before reaching out to them.”

Hundreds of Hatch reviews say something like this about our support team. Sleep better knowing someone has your back.

HeadlineSupport That Shows Up

Spec ad for Hatch. Three five-star review cards about Hatch customer service stacked over a Hatch Baby and a Restore 3.
Spec ad. Click to enlarge.
Ad 6 of 6

Thank you Hatch team

Reason to buy
Customer service replacing a broken device
Format
Proof stack (three short reviews)
Who it’s for
Colder audiences on the fence about a sleep gadget.
Awareness
Problem aware
Why it should work
Three short reviews read faster than one long one. The stacked layout comes from an ad live for 727 days. These are real review lines, shown as review cards rather than fake Facebook comments.

Ad copy

Before you buy any sleep gadget, ask what happens if it breaks.

Hundreds of Hatch reviews answer that one for you. ⭐⭐⭐⭐⭐

HeadlineHatch Has Your Back

How I'd test them

  1. Each ad runs against Hatch’s longest-running ad with readable copy, the on-call nurse’s bedtime routine video, live for about 330 days.
  2. Both run for 7 days to the same audience with the same daily budget.
  3. I’d judge on cost per purchase, or cost per add to cart if a week doesn’t bring enough sales.
  4. The toddler ads go to parents’ interests, and the winter ads launch in October.
  5. The winner gets the budget, and the next round builds on the reason that won.

Spec work. Made independently. Not affiliated with or endorsed by Hatch. Product photos, logos and review quotes belong to Hatch and its customers. Visuals made with AI image tools from Hatch’s product photos.

All spec work Next: BLUETTI

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Saad Hussain.Creative strategist for tech brands
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