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E-bikes

Lectric eBikes

108 reviews are about riding with family.

I read 2,966 Lectric customer reviews and looked at their 150 longest-running ads.

Three reasons to buy came up again and again: riding together, getting back on a bike after bad knees or surgery, and bringing the dog. So I made six ads, two for each reason.

Spec work. Not affiliated with Lectric eBikes.

2,966reviews read
150live ads checked
3reasons to buy found
6ads made

3 reasons customers keep giving

Reason to buy	Reviews that mention it
Riding together (couples, parents, grandparents)	108 (about 1 in 20)
Riding again after bad knees, hips, surgery or illness	107 (about 1 in 20)
The dog comes too	79 (about 1 in 28)

Lectric’s team already shoots these moments: two of their long-running ads show a dog, and one shows a couple riding together. These six ads make those moments the main story.

In their own words

“We bought the Lectric Trike so my 84 y/o mother could ride with us.”
Lectric eBikes customer review

“After cancer and chemo her sense of balance was compromised. This bike was the perfect fit, yea we are out riding again.”
Lectric eBikes customer review

“This 76 year old man passing many young but serious traditional bike riders.”
Lectric eBikes customer review

“Me and my old dog hook a trailer to our bike and go all over town and the park, it’s his retirement plan.”
Lectric eBikes customer review

The six ads

Two for each reason. Click any ad to see it bigger.

Spec ad for Lectric eBikes. An older woman rides a blue XP Trike 2 beside her son and his wife on a lakeside path, under the quote: We bought the Lectric Trike so my 84 y/o mother could ride with us. — Spec ad. Click to enlarge.

Ad 1 of 6

My mother rides with us now

Reason to buy: Riding together
Format: Testimonial (quote on a real photo)
Who it’s for: Grown kids with an older parent, and older couples.
Awareness: Problem aware
Why it should work: 108 reviews talk about riding with a partner or family. It’s built on Lectric’s own testimonial layout, which has been live for 346 days.

Ad copy

She hadn’t been on a bike in years. Now she sets the pace.

Three wheels, pedal assist and a step-through frame make the Lectric XP Trike 2 easy to ride at any age, so the whole family can head out together again.

⭐ Rated 4.9/5 by Lectric riders

HeadlineRide Together Again

Spec ad for Lectric eBikes styled as a couple’s selfie at a sunset overlook, two Lectric bikes behind them, with the caption: first ride where nobody had to wait for anybody. — Spec ad. Click to enlarge.

Ad 2 of 6

Nobody had to wait

Reason to buy: Riding together
Format: Native (looks like a friend’s post)
Who it’s for: Couples where one person always ends up waiting for the other.
Awareness: Unaware to problem aware
Why it should work: Couples keep writing that they bought two and finally ride at the same pace. A native photo blends into the feed, and the less an ad looks like an ad, the further it tends to scale on cold traffic.

Ad copy

The best part of our e-bikes? We finally ride at the same speed.

Pedal assist evens things out, so the hills stop splitting you up and every ride ends side by side.

HeadlineRide at the Same Pace

Spec ad for Lectric eBikes. A grinning older man with a white beard rides a green XP4 uphill past two road cyclists, under the headline: 76 years old and passing the racers uphill. — Spec ad. Click to enlarge.

Ad 3 of 6

76 and passing the racers

Reason to buy: Riding again, whatever your age or knees say
Format: Breaking news (tabloid)
Who it’s for: Older riders who think their biking days are behind them.
Awareness: Unaware
Why it should work: 146 reviews talk about the rider’s age, retirement or grandkids, and one rider passed road cyclists on a steep mountain road at 76. A tabloid layout stops the scroll, and this one has run for 762 days.

Ad copy

One of our riders, 76, left us a review after passing a group of serious road cyclists on a steep mountain road. He made it home with battery to spare.

Pedal assist does the heavy lifting on hills, so you decide how far you go.

HeadlineHills Just Got Easier

Spec ad for Lectric eBikes comparing a dusty regular bike in a garage with a bright XP Trike 2 in a sunny driveway, under the headline: Thought your riding days were over? — Spec ad. Click to enlarge.

Ad 4 of 6

Thought your riding days were over?

Reason to buy: Riding again, whatever your age or knees say
Format: Educational (side by side comparison)
Who it’s for: People who stopped riding because of balance, knees or hills.
Awareness: Solution aware
Why it should work: 107 reviews mention knees, hips, surgery or an illness, and the trike is how those riders got back on. A side by side shows the switch at a glance. The comparison layout has run for 705 days.

Ad copy

Thought your riding days were over? Plenty of our Trike riders hadn’t been on a bike in years.

Three wheels keep you steady, pedal assist helps on the hills, and the step-through frame makes getting on easy.

HeadlineGet Back on a Bike

Spec ad for Lectric eBikes. An old beagle sits in a Lectric pet trailer behind a white XP Lite 2 on an autumn path, above a five-star review about the dog’s retirement plan. — Spec ad. Click to enlarge.

Ad 5 of 6

His retirement plan

Reason to buy: The dog comes too
Format: Social proof (review card)
Who it’s for: Dog owners who hate leaving the dog at home.
Awareness: Unaware
Why it should work: 79 reviews mention a dog, and Lectric sells three pet trailers and a pet carrier to match. The review card layout has run for 832 days.

Ad copy

“Me and my old dog hook a trailer to our bike and go all over town and the park, it’s his retirement plan.”

Our pet trailers hook onto the back of your Lectric, so your best friend never has to watch you leave again.

HeadlineBring the Dog

Ad 6 of 6

Now the dog comes too

Reason to buy: The dog comes too
Format: Product shot with benefit labels
Who it’s for: Trike owners and shoppers with a small dog.
Awareness: Product aware
Why it should work: The same reason as Ad 5, sold through the product. The photo with three labels has run for 1,015 days, and the three labels are real features from Lectric’s product page.

Ad copy

Your dog’s new favorite seat is on the back of your trike.

The Lectric Small Pet Carrier fits pets up to 20 lbs, with two built-in safety leashes and dual-opening windows.

HeadlineNow the Dog Comes Too

How I'd test them

Each ad runs against Lectric’s current best ad, the “Haven’t had this much fun on a bike since I was 10” one that has been live for about 450 days.
Both run for 7 days to the same audience with the same daily budget.
An e-bike is a big purchase, so a week rarely gets enough sales per ad to judge. I’d judge on cost per add to cart.
The winner gets the budget, and the next round of ads builds on the reason that won.

Spec work. Made independently. Not affiliated with or endorsed by Lectric eBikes. Product photos, logos and review quotes belong to Lectric eBikes and its customers. Visuals made with AI image tools from Lectric eBikes’s product photos.

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